How has social media transformed?

Over the past two decades, social networks have become the main source of information for a huge percentage of the world's population, influencing their opinions, choices and beliefs on every imaginable topic. Social networks have changed the world. The rapid and widespread adoption of these technologies is changing the way we find partners, how we access news information and how we organize to demand political change. In 31 revealing pros and cons of using social media, Develop Good Habits explained situations in which people's lives were saved during natural disasters.

On the other hand, online interaction tends to be more effective among new consumers, and when it is well targeted; in that sense, there is a parallel between good marketing and guerrilla campaigns on social networks. Along with the benefits of simple connectivity and increased information, social networks have also become a vehicle for disinformation and political attacks from beyond sovereign borders. In “The Hype Machine”, published this month by Currency, an imprint of Random House, Aral details why social media platforms have become so successful and so problematic, and suggests ways to improve them. This post is realistic about social networks and how they are changing people's lives in a very individual society.

Most of the social media platforms that survived the last decade have significantly changed in what they offer to users. Right now, social networks have had such a big impact on society that it seems that people couldn't live without them. However, with these advantages, social networks have also had a number of disadvantages that have affected our lives. Sinan Aral talks to Kara Miller, from the GBH Innovation Center, about her research on the impact of social networks in all types of areas, from the reopening of companies during the COVID-19 pandemic to politics.

Is social media making more people feel unsafe? explains how many teenagers become very insecure because of social networks and feel pressured to do certain things that make it look like they are “cool” or that meet specific standards. Sinan Aral talks to Greg Bensinger, member of the New York Times editorial board, about how social media platforms can reduce the spread of misinformation. Digital media contrast with print media (including books, newspapers, and magazines) and other traditional or analog media (such as television, movies, and radio). In practice, these discrepancies are likely to be small because most social media platforms, including Facebook, have policies and controls to avoid having multiple accounts per person.

In an article titled The 12 Benefits of Social Media and All the Ways It Can Affect Your Business Forever, Jessica Wells writes: “Right now, most companies have between four and 10 social profiles that they maintain. In this sense, the essential tension surrounding social media companies is that their platforms gain audience and revenues when publications provoke strong emotional responses, often based on dubious content. Sinan Aral talks to Danny Crichton from TechCrunch about his new book, “The Hype Machine”, which explores the future of social media.

Jenna Iarocci
Jenna Iarocci

Wannabe sushi specialist. Certified travel enthusiast. Subtly charming music aficionado. Incurable beer scholar. Subtly charming social media lover. Incurable travel geek.

Leave Message

All fileds with * are required