Two-thirds of the journalists surveyed (67%) say that social networks have a very (26%) or somewhat negative (41%) impact on the state of journalism in this country. On the contrary, only one in five (18%) characterizes it as a positive impact, including only 2% who say it is very positive. social networks can be a useful tool for journalists, in addition to having some contradictory effects on news distribution. Traditional ways of gathering news have become much less important since the rise of social media and will continue to decline as technology improves.
While the reach of social networks is great, they lack a method for controlling content and sources to prevent completely fictional stories from spreading. Social networks have become a more efficient way of distributing and collecting news, so journalists will continue to use them in any way possible. The Internet is awash with “fake news” and social media platforms are where you're most likely to find such articles. On the positive side, most journalists have realized how beneficial social networks can be for their businesses and have adapted accordingly.
Brown, from the University of Minnesota, who partnered with Edgerly, said he's not surprised that journalists' views of social media are more negative than that of the general population, as measured in other surveys. Among the findings, 90.7 percent of respondents said that the role that social media companies play in publishing news results is a worse mix of news, while 86.5 percent said that social media companies have too much control over the mix of news that people see. Jennifer Alejandro, a Singaporean journalist with more than 15 years of experience and currently a news presenter at Channel News Asia, has studied how new social networks such as Twitter, Facebook, MySpace and LinkedIn have affected the way news organizations and news journalists operate. Edgerly, who oversaw the survey, said that its results suggest that social networks are not living up to their potential to make vital news more visible.
They said that the main ways in which their newsrooms used social networks were branding and social media presence, generating traffic to the company's news website and breaking news. It's important for social media platforms to recognize fake news to prevent it from being shared with the mass audiences that use their services. Social networks are fast, free and you always have them in your pocket thanks to your smartphone. The media can use platforms, such as Tumblr, that allow you to link all your social media accounts on a single page, making it easy to access all accounts when needed.
Social networks challenge journalists to understand their strengths and weaknesses so that they can interest the audience and transmit strong and accurate messages, said Melissa Bell, editor of Vox Media.