If you want to stay ahead of the game, you need to take advantage of creator marketing in the next 12 months. This is a huge opportunity for businesses to capitalize on, as purchases in the metaverse are rapidly evolving in the social and e-commerce worlds. An example of this is the Roblox store with Forever 21, which allows users to buy outfits that match their avatar. Companies can also use social networks to help manage crises, communicate and listen to people on their platforms. Consumers expect transparency and honesty from companies during a crisis, and according to a Twitter survey, 61% of users believe that brands should recognize moments of crisis when they occur.
Video content is still a major player in the social media world, with YouTube leading the way. This is especially true for 92% of marketers who see it as an essential part of their marketing strategy. The rise of video has only increased as major social media platforms such as Facebook, Twitter and LinkedIn improve their video capabilities to keep up with growing popularity and new trends. We are seeing a transition from generic social spaces such as LinkedIn and Facebook to professional and interest-based groups, perhaps sponsored by professional bodies themselves. This trend is reminiscent of the coffee shops of the early 20th century in London, which catered to specific groups.
For example, the Rainbow coffee shop served politicians and actors, while the Lloyd's coffee shop sold insurance. The public can now have a realistic experience with products virtually, which is especially helpful during this time when in-person interactions are not possible. Companies can use AI content generation software such as ChatGPT, CopyAI and Jasper to write social media posts. To help marketers stay ahead of the game, 16 experts from the Forbes Communications Council have predicted the most popular social media trends they expect to see in 2021 and how marketers can take advantage of them. Authenticity has become an increasingly important factor in the success of social media platforms. Consumer social media destinations (Facebook, Twitter, Instagram) have largely become places of discontent and division.
Companies can use surveys on their most active social media accounts to measure interest in a specific network. People use social networks as part of their daily lives, and companies are using them in droves to reach customers. Companies have also noticed this trend on social networks and are increasingly interested in building their communities. Augmented reality (AR) is also becoming more popular on social networks as it improves visual content in real life and alters its appearance to make it stand out. Staying on top of the latest marketing and social media trends can help companies reach customers by standing out in a world of digital overload. Social networks have evolved quite far from the days when they were simple channels for connecting people and giving them a way to share content with each other.
Instagram spends most of its advertising investment on social networks due to its focus on graphic and video content. That means finding information about you and your offer in one place, as 54% use social media to research products. To ensure that their brand stands out in this new social media landscape, companies with a vision for the future will invest more in video production equipment and staff. More and more brands are deciding to start a public discourse on social networks on social justice, political and environmental issues. Organizations can use social media marketing to boost their businesses and reach different generations on the right platforms.