What are the most popular social media platforms?

Pinterest, optimize your Facebook page · Shelley Walsh · Boost your SEO Do you want to know what makes a Facebook ad effective and how to configure your campaigns to be successful? Social media is everywhere, but not every platform works for every business. Find out which of these top 10 social media platforms will work best for your audience. And it's not just in the U.S. UU.

(Although 84 percent of Americans use at least one social network). China now has more than 1 billion social media users, despite the fact that there are still some 415 million citizens without Internet access. Unfortunately, it's not as easy as hanging out on Facebook and waiting for business to arrive. Similarly, if you want to target native Chinese speakers, Facebook is probably not the right platform for you, since it only has 3.3 million users in China.

Of course, the platform with which you connect with your mother, your third grade teacher and your neighbor is still there and is still as popular as ever (even more so, actually). Or at least the company that owns it, Instagram and WhatsApp, are now Meta, Inc. Some of the major industries on Facebook include financial services, e-commerce, retail, gaming, entertainment, media, telecommunications, technology, consumer goods and automotive companies. However, if you really want to attract action from your audience, Facebook ads are a great way to do that.

Consider joining (or creating) groups, using a Facebook Messenger chatbot, or using live videos to increase your engagement. YouTube, the original video social media platform, maintains its dominance in that market. It is currently the second most used platform with 2.2 billion monthly active users. The potential for outreach on YouTube is unrivaled, with 81% of the U.S.

YouTube has a strong user base across all age groups. This includes the hard-to-reach demographic group over 65 years of age, 49% of whom use the platform, second only to Facebook. YouTube covers every genre, from beauty, games and education to home improvements for the home. This is the platform that most brands invest in, and video is the growth medium for content marketing.

WhatsApp is still the most popular social messaging app, well ahead of Facebook Messenger. The closed messaging app may not seem like the obvious choice for brands. But keep in mind that SMS messages have a 98% open rate compared to 20% for emails. And unlike SMS, WhatsApp messages can be sent for free.

If you use WhatsApp for customer service and retention, you've probably already realized that its potential for brands is enormous and clearly underexploited. If you can decipher WhatsApp, you'll have a direct marketing channel for your audience. Instagram is a social network where product-based businesses, influencers, and coaches can thrive. TikTok proclaims itself as “the top destination for short-form mobile videos”, with the company's mission to inspire creativity and bring joy.

TikTok has certainly struck a chord, as it's the youngest app on the market, but it's already experienced incredible growth. If you want to connect with Generation Z, TikTok is the platform to visit. If your target demographic is young, you'll definitely want to get into Snapchat. Reddit calls itself “the first page on the Internet” and, according to the Alexa ranking, Reddit is one of the 20 most visited sites.

Reddit has a unique combination of content and community, with more than 2.8 million communities or subreddits dedicated to every topic imaginable. Some of the most popular content on Pinterest includes pins related to fashion, food, decoration, weddings, training, and DIY. Plus, anything with rich images can thrive on Pinterest. It should be noted that 60% of Pinterest users are women.

If you have a predominantly female audience, that's a compelling reason to invest time in social media marketing on Pinterest. That's not to say that men aren't on Pinterest: it has a male audience percentage of 40%. Within its huge network of professionals, you'll find more than 61 million users in positions of responsibility on LinkedIn. And everyone uses it, from your teenage neighbor who tries to go viral on TikTok with the latest dance, to your 86-year-old grandmother who uses Facebook to locate long-lost friends.

The five most popular social media platforms in the world are Facebook, YouTube, WhatsApp, Instagram and Facebook Messenger. TikTok comes right after that, but Snapchat is number 11, Twitter is number 15, and LinkedIn isn't even there. Below is a chart showing the top 15 social media sites and applications calculated by the industry's leading business data provider, Statista. The company's turbulent beginnings and its continued association with epic controversies haven't stopped it from achieving astounding growth since its launch in 2004.

Despite its immense popularity, Facebook isn't the most visited website in the world. Surprisingly, its 25.5 billion monthly views are surpassed by YouTube's 34.6 billion and totally overshadowed by Google's 92.5 billion. Compared to other social media platforms, Facebook is the most popular among users between 12 and 34 years old, although its share is in this U.S.-based demographic. UU.

it's definitely shrinking. Despite its popularity among younger audiences, YouTube also has some notable statistics to reach the adult demographic. Nearly three-quarters (74%) of all U.S. adults.

They use YouTube. Facebook is in second place with 68% and Instagram is third with 40%. When it comes to the national demographic, more than 30% of all YouTube traffic comes from just three countries. At 16.4%, the United States provides the highest percentage.

India is in second place with 9.2% and Japan takes bronze with 4.8%. There are more ways to interact with your potential customers on Messenger than you can imagine. From automated chatbots that answer incoming inquiries and promote products to the ads that appear in the user's inbox, Messenger is every B2C marketer's dream. Facebook happily reports that more than 40 million active companies use Messenger to interact with their potential customers and that every month more than 20 billion messages are sent between companies and regular users.

Statista's most recent figures on interaction with instant messaging in the U.S. indicate that 12.1% of US mobile device owners used WhatsApp, compared to 56.8% of Messenger. The most popular photo-sharing app in the world is ranked number 5 with a total of 1.220 million active users around the world. Demographically, Instagram primarily attracts users under the age of 35, and 71% of the app's user base falls into this category.

It's also a very popular platform for B2C marketing, as more than 70% of US companies are actively using it as a marketing channel. Instagram offers incredible engagement rates compared to Facebook, its biggest competitor. Despite offering relatively similar functionalities and participation mechanisms, Instagram posts get, on average, a 23% higher engagement rate than images published on Facebook. With 140 million users each, the United States.

and India represent the two most important national demographic groups on the platform. Brazil (99 million) is in second place and Indonesia (88 million) is third, while Russia (56 million) is not on the podium. Two years after its appearance on the social media scene, TikTok was among the five most downloaded applications in the world. A year later, it was number one.

And not by a small margin. The fledgling social network surpassed its closest rival, WhatsApp, in a staggering 250 million downloads. Launched under the name OICQ in 1999 as a downloadable instant messaging service, the platform quickly became China's most popular digital contact platform and played a critical role in “killing email” in the world's most populous country. China's 1.5 billion people love to share videos and stream live.

So much so, in fact, that we are talking about the second application of its kind that focuses exclusively on the Chinese market. In statements to shareholders in its fourth quarter results report, the company announced that it had recorded a staggering 46% increase in international monthly active users (MAU). Over the same period, the network experienced a more modest national increase of 11% in the new MAU. Reddit currently has just over 2.2 million subreddits.

These are largely independent communities that exist with minimal moderation and interference from the platform itself. This autonomy has played an important role in Reddit's success. Users can form thriving communities around fairly unknown topics, something that generates fierce loyalty to a platform. The 15 Most Popular Social Media Sites and Apps.

Raise your hand if you never thought that we would reach the end of this gigantic list. This may seem surprising, but while 80% of customers interact with brands on social media, not all social media platforms are designed for this use case. As a professional, business-based social network, I expect LinkedIn to be the best for B2B marketing. While you can't take credit for starting it all, that honor goes to SixDegrees (RIP), Facebook is the social media giant that not only showed the world what the Internet can be, but also radically changed the way humans interact with each other.

In a recent survey, two out of three people chose Twitter as their preferred social media channel for customer service. Every year, the whims of a capricious audience, the introduction of new players and changing global trends cause a reorganization in the most important ranking on social networks. However, to develop an effective social media marketing strategy, you need to know where consumers are most active, that is, which are the most popular social media platforms in the U.S. Now, let's discuss the ins and outs of the most popular social media platforms so you can decide what to focus on for your business.

You can also connect your LinkedIn account to the social media toolkit to schedule posts and analyze data. In addition to traditional social media ads, QQ also allows influencers (called KOL) to organize groups of KOL fans. When asked which social media platforms they feel most secure on to protect their privacy and data, consumers ranked LinkedIn first and Instagram, Twitter, TikTok and Facebook last. Get a solid view of all of these variables and your next social media campaign is much more likely to show the benefits your company deserves.

Now you know not only which are the most popular social media platforms, but also why each one of them is most popular, so you can incorporate them into your social media marketing strategy. It sits comfortably at the top of the list of the top US social media platforms. In the United States, with nearly three out of four (74.2%) adults using it. .

Jenna Iarocci
Jenna Iarocci

Wannabe sushi specialist. Certified travel enthusiast. Subtly charming music aficionado. Incurable beer scholar. Subtly charming social media lover. Incurable travel geek.

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