What is the most current social media platform?

To help you keep up to date with what's happening on social media, we've compiled a list of 10 platforms and apps that you might want to consider in the coming months. For this reason, brands and influencers have taken advantage of TikTok to market products and build brand followers. This has also led to purchases on TikTok, which allow users to purchase products without having to leave the application. When it comes to community management and participation, Discord is the newest platform that grabs people's attention.

Discord already has a staggering 150 million monthly active users. Discord also allows you to better control the alert functions for people in your group and assign roles to people so that no one is overwhelmed by notifications. Discord has slowly gone from being a gamer-focused platform to incorporating opportunities for companies. One important thing for marketers and brands to keep in mind is that Discord allows first-party data tracking.

Twitch is a live streaming service that originally specialized in video games and e-sports. Since then, it has expanded to offer creative content of all kinds. Owned by Amazon, many of the web's top influencers rely on Twitch as their primary source of income. It has numerous monetization opportunities, such as advertising and monthly subscription revenues.

With 140 million monthly active users, Twitch is another platform that brands should pay attention to in order to take advantage of marketing opportunities. To compete with Twitch, YouTube added new features similar to those of Twitch, such as membership milestones, which created incentives for users. Twitch content spans many industries and topics, such as games, music, sports, travel, food, beverages and special events, creating a variety of ways for marketers to reach their target market. Brands have started collaborating with Twitch streamers to help promote products and share tips in their live broadcasts.

Instagram is already an incredibly popular social media platform with more than 1 billion monthly active users. But within the platform there is a newer feature, Instagram Reels, which allows users to share multi-clip videos of 15 to 60 seconds with audio and different effects, similar to TikTok. In addition, marketers can use Instagram Reels algorithms to improve their Instagram content strategy. If you want to discover the best ways to use Instagram Reels for businesses, check out this practical guide.

There are more than 8 million monthly active users on Patreon. Through Patreon, creators offer monthly subscriptions that give people access to different types of content and bonuses, divided into different monthly membership levels. Many freelancers and brands use Patreon to promote and manage their subscriptions to their podcasts and other content. As most of you know, Twitter is a widely used social media platform with more than 229 million daily active users.

A brand's teams can even co-host a live event and add up to 10 additional speakers to create more attractive events. In the case of Twitter Spaces, users can contribute by entering messages or sending emojis, which establishes a more inclusive sense of community. In addition, Twitter Spaces is a great place to inform your followers about upcoming promotions or products. Spotify has a huge monthly active user base of 422 million, making it a strong competitor among emerging platforms.

Spotify Greenroom creates a space where followers can listen to live music and podcasts. In addition, Spotify Greenroom targets listeners with diverse interests, meaning that there are opportunities for a wide range of brands. Give 60% of advertising revenues to charities chosen by users with the goal of creating an inclusive community. Clubhouse has 10 million weekly active users around the world.

The five most popular social media platforms in the world are Facebook, YouTube, WhatsApp, Instagram and Facebook Messenger. TikTok comes right after that, but Snapchat is number 11, Twitter is number 15, and LinkedIn isn't even there. Like Clubhouse, Twitter Spaces is a beta version of the app's most recent audio feature. This voice chat alternative to traditional 280-character tweets from the social platform is open to anyone with an iOS device, but only a select group of people chosen by Twitter can create their own space to start a conversation.

He foresees that organizing live discussions, training sessions and customer questions could be some of the use cases for companies to use Twitter Spaces once it is released to the public. Make sure you use your experimentation time wisely and on the right platforms. While TikTok is a great place to experiment and it doesn't seem like it's going away anytime soon, there's always the possibility that a very specialized platform, such as Clubhouse, will be overshadowed by a larger competitor: Twitter Spaces. Research from HubSpot Blog revealed that 65% of social media marketers ranked live audio chat rooms among the three most effective social media formats.

It's the largest social media platform in the world, and its versatility makes it an ideal choice for just about anything. This may seem surprising, but while 80% of customers interact with brands on social media, not all social media platforms are designed for this use case. In addition to being fun and entertaining, the app is infiltrating brand territory, according to Krystal Wu, former director of the social media community at HubSpot. While you may not yet want to focus all your social media resources on TikTok, it's a good time to familiarize yourself with the app and start experimenting with some fun videos.

Part of the sudden uproar about this new social network was due to the way it contradicted every other social platform available today. When asked which social media platforms they feel most secure on to protect their privacy and data, consumers ranked LinkedIn first and Instagram, Twitter, TikTok and Facebook last. As a professional, business-based social network, I expect LinkedIn to be the best for B2B marketing. However, it's important to note that Twitter has the lowest reach of all social media platforms in terms of advertising audience (6.5%, compared to Facebook, at 36.7%).

Remember that not all trends will serve to achieve your goals, so don't venture into this new social media landscape without having the most up-to-date data. Audio-based social networks are another social media trend that is becoming more popular and is being added to both established and newer applications. As a social media manager or content marketer, this can be difficult to comply with and a little overwhelming. That means that nearly two out of three of the 4.59 billion social media users around the world are active Facebook users.

Of the seven most popular social media platforms, more than half are owned entities, namely Facebook, WhatsApp, Instagram and Facebook Messenger. The survey also revealed that streaming performed better than expected for 52% of the social media marketers surveyed. .

Jenna Iarocci
Jenna Iarocci

Wannabe sushi specialist. Certified travel enthusiast. Subtly charming music aficionado. Incurable beer scholar. Subtly charming social media lover. Incurable travel geek.

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